Economic Vibrancy in Graceada Secondary & Tertiary Markets

There is a common misconception in our industry that secondary and tertiary markets have less economic vibrancy and more volatility than primary markets, which runs counter to our 16 years of experience in these markets. In this analysis we compared primary markets in the Western US to secondary & tertiary markets over the last 20 year. The analysis underscores that secondary & tertiary markets in the Western US actually outperform primary markets in many key metrics (GDP growth, population growth, job growth, etc.) and with lower volatility.