Juniper Square Distribution with Brandon Sedloff | Durable Value Ep 88

Listen

Watch

---

In this episode of Durable Value Podcast, host Ryan Swehla sits down with Brandon Sedloff, Co-CEO of CETA Partners, to discuss their unique private equity real estate strategy focused on secondary and tertiary markets in the Western United States.

About CETA Partners:

CETA Partners is a vertically integrated private equity real estate firm with $650M in assets under management, focused on multi-tenant industrial and multifamily properties in secondary and tertiary markets across the Western United States.

Timestamps:

0:00 - Introduction & Welcome

0:42 - Getting Into Commercial Real Estate

1:41 - Growing Up in Modesto, California

3:21 - Columbia University & Wall Street Experience

5:32 - Starting in Real Estate & Meeting Business Partner Joe

8:04 - Why Real Estate? The Tangible Appeal

10:27 - Starting CETA Partners in December 2008

12:00 - First Property Purchase & Early Growth

13:02 - The 2017 Pivot: From Asset Manager to Investment Manager

16:10 - CETA Partners Today: 75 Team Members, $650M AUM

17:42 - Attracting Institutional Talent to Modesto

19:50 - Investment Strategy: Secondary & Tertiary Markets

21:50 - Defining Secondary vs. Tertiary Markets

23:25 - Why Institutions Struggle in These Markets

27:48 - Surprising Insights: Liquidity & Economic Performance

32:06 - The "In-N-Out Burger" Expansion Strategy

36:37 - The $1.6 Trillion Addressable Market

39:19 - Challenges: Building Infrastructure in New Markets

43:34 - Lessons for Emerging Managers

47:00 - Business Priorities & Core Values