SACRS Spring 2025: Challenging Misconceptions: Research Makes Compelling Case for Investing in Smaller Markets

The findings uncovered surprising results on the vibrancy of local economies, outperformance in key real estate market fundamentals, and greater stability across the past 20 years.

ArticlesRyan SwehlaJune 23, 2025PREA

PREA Quarterly Spring 2025: Reframing Risk: A Data-Driven Case for Investing in Secondary and Tertiary Markets in the Western US

Prevailing institutional groupthink has long preferred primary markets as the de facto target for core and value-added real estate strategies. However, nascent research suggests that secondary and tertiary markets in the Western US may offer not only competitive but in many cases superior economic stability and real estate performance. Drawing on two decades of comparative data across economic indicators and real estate fundamentals, this article presents a comprehensive reassessment of the investment potential in secondary and tertiary Western US markets. By analyzing long-run patterns in GDP growth, job creation, population trends, and commercial real estate metrics across multifamily and industrial sectors, we offer a robust, data driven perspective on why these smaller markets merit institutional attention. As capital allocators face a structurally shifting landscape, rethinking geographic allocation could prove essential not just for alpha generation but also for portfolio resilience in the face of systemic volatility.

ArticlesMatthieu BouchardJune 19, 2025PREA

NAREIM Spring 2023 Q&A on Secondary and Tertiary Cities

Outpost market specialists Graceada Partners released a ranking of top tertiary cities in the US. NAREIM spoke with principals and co-founders Joe Muratore and Ryan Swehla about their methodology, ‘quantifying’ the quality of life factors that make these markets attractive, and building out their acquisition system in new markets.

ArticlesClark BeggsJune 20, 2023nareim

The Case for Class B Apartment Investment

Traditionally an underserved segment of the housing market, Class B apartments — underpinned by strong fundamentals and outsized demand — are an attractive investment opportunity, one potentially more compelling than high-end Class A units.

ArticlesClark BeggsNovember 29, 2022nareim

The Holiday Package Wave Is Rolling In

The holidays are quickly approaching. And for multifamily operators, that means the annual onslaught of package deliveries is almost here.

ArticlesClark BeggsNovember 24, 2021multifamily, Property Management

That Narrative Around Workers Abandoning Cities Was Exaggerated

GlobeSt.com

ArticlesGuest UserApril 21, 2021Property Management

What the future of work for market researchers in Eastern Europe and Russia looks like – Part 1

Published at research world.com

The immediate future of work in North America, where our research firm, Bazis, has an office (specifically Chicago) is more predictable. Many professionals continue to work remotely or maintain some kind of hybrid approach. This trend may continue into the foreseeable future. According to Upwork, a freelancer platform in the U.S., nearly 42% of the American workforce continues to work remotely and not all will return to an office.

ArticlesBob SpoerlMarch 23, 2021Secondary Markets, office, predictions, office predictions

Attract Eco-Conscious Customers To Your Space With Electric Vehicle Chargers

Published at Loopnet.com

Landlords and property management companies interested in attracting eco-conscious tenants and reducing their company's carbon footprint should consider electric vehicle chargers and solar power upgrades. The features have the added benefit of increased revenue and tenant retention for buildings across all sectors.